System oriented AI Product Designer with 5 years shipping complex B2B SaaS and B2C products. I design configuration driven frameworks and modular systems. I prototype in AI (Next.js, TypeScript, React), and operate at the intersection of product strategy, system design, and polished UI. I've shipped in fast moving, resource constrained environments where ambiguity is the default.

Experience

2023 - Present

Sharpsell.ai

| Product Designer

Sales Enablement

Multi-client Ecosystem

B2B Platform

Designed AuthEngine: a configuration driven login framework with a modular object model (Login Module, Auth Method, Reference Variable). Reduced per client login setup from 7 days to minutes, eliminating engineering dependency for standard enterprise onboarding.
Designed sales enablement products impacting millions of users across banking, finance, insurance, automotive, and hospitality, including core platform initiatives such Craft, an AI-powered presentation engine.
AI-readable design system: Structured tokens, naming conventions, and component so both engineers and AI coding tools (Claude Code, Cursor) produce consistent, shippable UI without much manual oversight.
Vibe Coded production level prototypes in Next.js/TypeScript to validate system level design decisions before engineering handoff, including interactive case study components, state flow visualizers, and config previews.
Orchestrated seamless integration across 6+ cross industry platforms (banking, insurance, automotive, hospitality), designing customizable, native feeling UX that reduced client side integration effort and boosted adoption.
Guided product direction and go to market strategy in direct partnership with founders, PMs, and engineering leads, encompassing stakeholder reviews, sprint planning, and design handoffs. Elevated app UX, boosting user task completion rate by 28% through targeted usability enhancements.
Use Claude Code, Cursor, and AI Powered Figma plugins as core parts of the design process, from rapid prototyping to A/B test analysis, reducing design feedback loops by 50%.

2021 - 2023

Kreate

| UX Designer

Marketplace

Creator Economy

B2C Platform

Built product and brand design from the ground up, including vision setting, and identifying new discipline needs, pivoted the company's branding from CrowdPouch to a new product.
Designed low and high fidelity versions for mobile, web, and internal tooling platforms. Researched competitor strengths and weaknesses to develop a new brand identity.
Designed a buyer application for Android and iOS. Rated 4.5 on all platforms, with an average user engagement of 3+ minutes and 10,000+ download within two months.
Streamlined the existing seller onboarding process. Resulted 60% faster and 40% more seller onboarding.
Coordinated with different stakeholders. Standardized internal tooling design, and implemented the design system across all our products.

2020 - 2021

Glampx

| UX Design Intern

FashionTech Startup

MVP

B2C Platform